Monday, October 31, 2011

Summary of Entrepreneurship Project (IST 195)


            Overall, I have faith that sitesandsounds.com will be successful. The reason for which I believe this is because although social media sites are being created right and left, sitesandsounds.com is unique. It focuses on something different than the general norm. It focuses on music, singer-songwriters, composers, and aspiring recording artists. The site will begin by attracting a specific audience, but with time, other people who may not necessarily be musicians themselves will be attracted to the site simply to discover new artists and music.
            Sitesandsounds.com has many key aspects which will help the website flourish and be successful. For one, members have control over who can and cannot view their material. Second, there are built-in recording program capabilities that will allow artists to record and create high-quality music without spending too much time, effort, and money on a professional recording program or recording studio session. Also, by providing artists with the ability to copyright their music, artists will be more likely to join because they know their personal work and creations will be safe. Third, the Quick Response codes will help artists generate a following and thus create more interest and traffic for the website. Furthermore, sitesandsounds.com will be able to generate revenue by allowing artists to sell their music on the website, so long as they agree to give a certain percent of the income to the website. Lastly, sitesandsounds.com will have the ability to reach many audiences – not just singer-songwriters and musicians – by creating links and partnerships with already successful and thriving websites such as Facebook and Pandora. All of these elements rolled into one will help sitesandsounds.com gain success and recognition.
            Based off of the feedback and commentaries I received with respect to the creation of sitesandsounds.com, I am confident that my idea is achievable and has true potential for success. Many people like the uniqueness of the social media site, and how it wasn’t just another version of Facebook or Twitter, etc. My idea is promotable and marketable, it can reach many audiences, and it can generate revenue. Lastly, however, it is important to note that none of this could be made possible if it weren’t for the technology we have today.

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